The third instalment of the 'It's All Lies... They're Not Even Square' campaign for the decidedly rectangular Rice Krispies Squares, the brief for this spot was to spin a lie centred around the chocolateyness of this particular variant.
The TVC was then amplified online with follow up spots that were directly targeted to those that had seen the main ad.
The most extravagant of these lies - that Doncaster Museum had snapped up the sculpture for their permanent collection - basically came true.
In actual irrefutable real life, Doncaster Museum cleared some space to exhibit the work of the fictional shopkeeper Ali. No word of a lie. Click here to see the proof...