We leveraged incrementally cross-platform audience segmentation data to blah blah blah blah blah blah blah blah blaaaaaah. With this global campaign for Sprite Zero Sugar, we cut all the unnecessary waffle and extras to focus on the essential. 100% refreshment, zero fluff and zero sugar. Films, posters and all that good stuff.
adverts etc. alex moore | senior creative | copywriter | advert doer